Tal Lazar is a visual storyteller and industry veteran, blending over 20 years of filmmaking with 14 years of teaching at top institutions like Columbia, AFI, and Sundance. A founder and executive across technology, education, and entertainment, he helps leaders master the art of visual storytelling.

From Words to Images

There’s one question that never fails to make filmmakers squirm: What’s your story? It sounds simple, but the answer isn’t always obvious. In this episode of Visium, we unpack why that question is so hard to answer—and why it might be the most important one a filmmaker can ask.

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Find Your Vision in the Movies

The intersection of filmmaking and business leadership creates an opportunity for a clearer, more defined vision. The path to understanding vision doesn’t go through a Google Doc. It goes through storytelling techniques, like those used in movies.

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Unlock the Power of Cinematic Storytelling

Join Tal Lazar’s Exclusive Online Event on April 30 to Discover the Cinematic Impact Framework™ and Revolutionize Your Business Storytelling. With over 15 years in filmmaking and education, Lazar’s innovative approach helps organizations enhance their storytelling strategies for increased engagement and growth.

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The Cinematic Visual Story

A lot of people assume that cinematography is a technical skill. But being a great technician doesn’t mean you’ll create effective images. And, even the most beautiful image in the world can’t save a filmmaker who doesn’t know their story. In movies, every image exists to support that story.

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Your Brand is a Visual Story

Just mentioning Christopher Nolan makes us think of grand stories. Brands, such as Apple or BMW, have a similar effect. If Apple announced a new electronic toothbrush, you could probably picture not only the product but also the sleek marketing page promoting it.

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Unforgettable Images, What Makes Them Work?

Think of a few famous images. Maybe the Afghan Girl staring straight at the camera, or Muhammad Ali towering over his opponent after a knockout. Maybe it’s those construction workers eating lunch on a steel beam high above New York.

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Move beyond Brand Identity, learn from the movies and create Brand Character

A brand works more like a movie character. Every trait serves one clear purpose: to tell a story. Just hearing names like Harry Potter or James Bond brings back vivid memories, as if we’ve known them for years..

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Cinematic Impact in the movies

"That’s a beautiful image! What camera did you use?” — this is an old joke told by photographers and cinematographers, poking fun at uninformed viewers who think that the camera is the one taking the pictures..

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